If you have an online course and you're also on YouTube, it makes sense to promote your course directly on YouTube, right? Actually, no. There's a much better way to do promote your online course and that is to direct people to your lead-magnet and then offer the course through email.
There are several reasons why I prefer selling on email rather than straight from YouTube, and we'll get into all those reasons in this video.
If you've ever wonder why online marketers talk about lead-magnets so much, this video will make it all make sense!
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