In this article, I want to make the case for why Kajabi is the best online business platform there is. I'm going to tell you all about why I moved to Kajabi in 2019, what it's been like and why you should move to Kajabi now.
If you want to get started on Kajabi, you can use my link, I've got some goodies for you. Go to lane sebring.com/kajabi, not only do you get the free trial, but I'm also going to give you my exact email templates for launching a course, the exact email templates I used that made me $25,000 within a few months’ time. All you have to do is get started with Kajabi and once you become a paying member, just email me and I send instructions to you. Using my link will not cost you extra and they give me a commission, which is awesome! That’s not why I'm such a fan of Kajabi, I'm a fan of Kajabi because it has saved me so much time and headache and so much effort over this last year.
I started my online business back in 2014, but I really got serious about it around 2017 and 2018. I started thinking about doing some online courses. I was on YouTube but wanted to have a better email list and start to grow that. All of the pieces that you have to put together to make an online business work.
Like every online business owner, online content creator, I had some challenges that all of us share.
The first one is I found myself using a ton of tools. I mean, I had tools coming out my ears. I had to have a website, which everybody does, but I had to use WordPress to host the website, but that was self-hosted, so I had to go over to Blue Host and that costs on average about $10 a month. I had to have an email list and I started out on MailChimp until I hit the limit where it was no longer free. And then I was paying $40 a month or so on MailChimp. Then I moved over to ConvertKit because it was a little bit better deal. Once my list got pretty large it was costing me $50 plus a month just to host my email list. I started realizing that if I'm going to sell something, I need landing pages so I started looking into lead pages and click funnels because not only do you need landing pages, but you also need a process, a funnel, a sales funnel to get people through from clicking on the link to landing on the page, to going through a sales process, to buying your product.
Click funnels is $97 for their cheapest plan per month and lead pages is $27 for their cheapest plans. That's just for the landing pages and funnels then you go onto the actual courses. I was looking at Teachable but the problem with teachable is at the time they had a free plan, now it doesn't look like they do. Now it's $27 a month for their minimum plan, but on that plan, you pay a 5% transaction fee. Every course you sell, they take 5% of the sale of the course. There are other problems with Teachable that Kajabi solves that we'll get into a little bit later.
Where do I host the membership site? Do I try to put that together by taking a bunch of plugins and trying to make them work on my WordPress site or do I go to some other platform? And how do I keep track of the path that people take when I have to integrate all of these things together? How do I even begin to keep track of where people are and where they've been in the process when I've got seven different things, talking to each other? That was one of the challenges I had. When you added this all up, I was spending $223 a month on all these different tools and individually each one of them cost less than Kajabi, but you need all of them to add up to what Kajabi is. So that was the first challenge I had is like, I had so many tools.
The second challenge is the learning curve and the technical experience that you need to run so many different pieces of software that all have to talk to each other, and you have to basically learn how each one works, it's language, it's nuance, it's user interface, and then you have to very carefully make sure that it's talking to your other platform. And that, that those two platforms are talking to your other one. I found myself spending so much time trying to figure out how all these pieces fit together when I should have been focusing on creating content, serving my customers, and developing paid products that are going to keep growing my business.
The third challenge I had is I really hated messing with WordPress. I have to be honest, I hated updating plugins, I hated having plugins that I didn't use anymore, but I was afraid to take them off because what if it shut everything down? I remember running an update one time on the plug-ins that needed updating and my whole website just shut off. I had to go back to before the update and reverse it, my website came back but I didn't know which one of those things messed everything up.
Somewhere along the way, somebody said, you need to try Kajabi. Kajabi takes every single one of those tools and it puts it together into one thing and then ends up being cheaper than all those things put together. The technical experience that you need on Kajabi is way less. Plus, once you learn it, you understand every bit of the whole process. Then you don't have to mess with WordPress and the plugins that come with it. There's so much versatility and freedom on the website builder with Kajabi and you can integrate WordPress if you want to, but you don't have to. So, that's why I decided to move to Kajabi.
Now, I want to tell you the five things that I have found to be most helpful about Kajabi:
I do not like messing with technical stuff for very long, I get tired of it and I want to move on to the things that are actually going to move my business forward. If it's really technical and there's a sharp learning curve, I don't like it. Kajabi is drop dead simple! Everything from the beautiful landing pages that are simple to build to the email list that is easy to navigate. It's an all-in-one solution, meaning that everything exists in this one login and this one platform. It's super secure and safe.
They also have training to help you navigate all of this. They've got great support, anytime I've ever reached out to a support person at Kajabi I usually get an answer within minutes, but definitely within an hour and they're solving my problem. So, it's super simple, there is support, there is training and then they even provide you with things like pipelines, which is the word they use for sales funnels. They'll actually give you a pipeline template based on what you're trying to do, and they have several of them. You can use the template, or you can build your own, but they even have within the pipeline template training on how to best use it.
It's inexpensive for what you get. Now, if you go to the Kajabi pricing page you will see that it is at least $119 for the basic plan. Keep in mind that if you add up everything it does it's still far below what you would pay to put all these pieces together, but it all comes in one bucket. I have the Growth Plan which allows me to have the number of products and pipelines that I need to make sure that I'm continuing to grow my business. Maybe one day I'll move up to the Pro Plan but right now the Growth Plan is all that I need. I pay it annually and it's really not that big of a deal considering that within a year, I was able to sell $25,000 worth of courses and even more of that in coaching, all through Kajabi. It has just been an incredible tool for what I'm doing. It's an absolute, no brainer financially.
Aesthetically it's beautiful. The website design, the course design, everything looks really good. You can customize it to look the way that you really want and match your brand. To me, that's really important, I very much value the way things look, especially to the end user. I want it to feel clean and simple, I want it to look modern and fresh and it does.
It keeps up with every subscriber and all of their actions. This is hugely valuable. Everything from the emails they click on, to the pages they open to what emails were sent to them, to how they're tagged based on your automations. You can track what each person is doing so that you know where they are in the process. It helps you to understand what things lead to people buying courses, what things lead to people subscribing to your membership and what things lead to them, not doing that. You get so much information studying your analytics and it's all in the system and it's all super simple to use.
I'll give you an example of how this tool is flexible. The number one thing that I love about this is that you can build a course, which is called a product, and you can attach different offers to that course. Here's what I mean, if you go to a product like Teachable, you're going to build a course and it's going to have a price, X course for Y price. It’s hard to separate those two things so it makes it very difficult if you ever want to get creative with how you present offers because there's always the course and it's always this price. Within Kajabi you have the course and it's a product but then you can attach different offers to it. So, let's say that you want to price the course at $297 to present it for the first time in your lunch, but then you want to present it to people who didn't buy in a payment option and you want to increase the price, but add payments, you can do that. Teachable also has a payment option, but again, it's attached to the course, and you can't detach it. In Kajabi, you can mix and match all you want. You can take a course, bundle it with another one, add a different offer to it, and then present it to the people that you want to present it to and not to the people who you don't want to present it to. If this sounds confusing, it's really not, it's super simple. It's just one of the ways that Kajabi allows you to manage your business, manage your products, and manager offerings in accordance with the way that you want to do it.
Kajabi is an incredible tool. It puts so many things together for you that otherwise would be confusing to someone like me, who I really love making content, I really love looking at a camera and talking, and I really love podcasting. I do not like the technical side of this kind of business, but I do know how important it is. Kajabi has allowed me to get in there and do all of it myself without having to get bogged down in unnecessary details that don't really move my business forward. It puts everything into one place, and I think you're going to love it.
Check it out at lane sebring.com/kajabi. You can do a free trial and play around with it then if you bump up to the paid plan, I'm going to send you my email templates. These are really going to help you when you launch your course to kind of get a framework for how to structure your launch to your list, which is a huge part of online business. I hope this has been helpful for you.
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